Apollo SEO—博百优, 外贸英文SEO, 英文SEO优化 SEO Blog of Apollo

General Contents in Corporate Website According to the function of information in corporate website, the basic contents can be classified as the following, and these categories are also the main factors you should take into consideration when planning website column structure.

1. Company information Company information is to make new visitors have a preliminary understanding of your company, which determines whether the company can get visitors’ trust or not. If the company information is so rich, you can decompose it into some sub columns, such as Company Instruction, history, Company News, Media Report, Main Achievements, Organization Structure, Main Leaders’ Introduction and Contact Information. Since company introduction and contact information are so important, you can put them at the bottom of each page as the form of common column. For contact information, besides company address, telephone, fax, postal code and E-mail, you’d better give full particulars of the contact information of specific department if necessary.

2. Product information The production information in corporate website should fully reflect all series products and various types of the products, and introduce the products in detail. Besides word introduction, you can add corresponding images and videos as necessary. In addition to product type and product performance, you can also distribute any information helpful for enjoying visitors’ confidence and making buying decision, such as grading and certification provided by relevant institution and experts, users reviews and related product information.

3. User Service Information Some products is too complex to use and their types are so various, thus it is necessary to offer more service information to satisfy the needs of clients. Common services information includes product selection and using sense, product description and FAQ.

4. Promotional information With enough visits, corporate website has certain advertising value. So, you can publish promotional information, such as Internet Advertising, prize contest, prize essay and download of coupon.

5. Sales information When users know a lot about corporate and products and have a purchase motivation, you should provide continued support for users to help sales. After deciding to buy some product, users need have a more particular knowledge of related purchase information, for example, offline sale points, ways of order on the internet and after-sale services.

6. Public information Public information refers to the information learnt by those who are not users, such as investors, media and reporters, and researchers. These people visit the corporate website for the purpose of purchase, but still cannot be underestimated for the public image. For a public company or famous enterprise, public information should be attached the importance to. Public information consists of share structure, investment information, company financial statement, corporate culture and public activities.

7. Other information According to the needs of corporate, you can also distribute other information, such as recruitment information and purchasing information. For those enterprises whose products sell in different countries, they still need websites in different languages.

From Zoe, www.easyseosolution.com staff writer

Apollo SEO Services Team will build some original backlin baits article source pages for forum or blog links, here are first part of article source pages: SEO Basic Concepts:

1. SEO

2. Keywords

3. Backlinks

4. Keywords Optimization

5. Website Optimization

6. Sandbox, SEO Cheat, Over SEO

7. Google Page Rank

8. Website Built, Content is King, Original Website Content

9. SEO Services

10 English SEO

Helen, Apollo SEO Services

Zoe has RSS, a good promotion tool we ignore Many of us ignore a good promotion tool – RSS. Compared with E-mail marketing, RSS has some unique advantages. And Here I will introduce about what is RSS & How to use it. RSS is commonly expanded as “Really Simple Syndication” or “Rich Site Summary”. It is used to supply you with list of the latest content from the site you are interested in, such as blog entries, news headlines, audio, and video in a brief format. An RSS document is called a “RSS feed”, “web feed” or “channel”. RSS allows some people who regularly use the web to easily get informed by retrieving the latest content from their favorite sites. And it help them save time without entering these sites individually. Compared with E-mail, it has such following advantages. Firstly, in terms of way of subscription, you just meet the basic conditions for RSS feeds subscription. That is, you just need install the RSS feed reader or register the Web RSS subscription services, while for E-mail, you have to input your E-mail address, and confirm a returned E-mail. This process is so complex that any link may influence users’ successful entry into an E-mail list. And even though users join an E-mail list successfully, who can ensure that the content in E-mail list can be sent to users smoothly? You can use some software called an “RSS reader”, “feed reader”, or “aggregator” to read RSS feeds. If you want to subscribe to a feed, you just need enter into the reader the feed’s URL or click an RSS icon, which usually is an orange icon in a web browser. The RSS reader checks the user’s subscribed feeds regularly for new work, downloads any updates that it finds, and provides a user interface to monitor and read the feeds. RSS formats are specified using XML, a generic specification for the creation of data formats. Although RSS formats have evolved from as early as March 1999, it was between 2005 and 2006 when RSS gained widespread use, and the (” “) icon was decided upon by several major Web browsers. Secondly, with respect to information arrival, RSS has its unique advantage which is considered one of the reasons for replacing E-mail. You needn’t concern the content of information is too large, because RSS only sends page title and descriptions, and you also don’t worry about impact from spam mail and virus E-mail. RSS sends information more quickly and accurately than E-mail. Of course, RSS still has some weaknesses. For example, if you don’t receive RSS information for a long time, the overdue information cannot be held back. And website cannot know the users’ state of subscription and provide personal services. RSS is commonly applicable to receive news headlines and blog sites. But now rich applications for RSS come into being. RSS can also be used in tracking news group, creating calendar events, classifying advertisement information, information searching, tracking merchandise and so on. There are three basic forms for RSS marketing: 1. Internal RSS marketing Internal RSS marketing is a form that you use RSS to promote information on your own sites. And this form has various methods. You can put some promotion information on certain page RSS links to. When users receive the RSS and click into the page to scan the full text, they will see the related content. You can also create a page special for promotion, and put it and normal RSS feeds together into RSS document. 2. Advertise on RSS feed reader RSS reader providers supply you with RSS feeds and delivery services for free. During the delivery, providers will profit from providing advertisements for companies. 3. Promotion in other sites’ RSS feeds Common promotion methods: Facts demonstrate that RSS subscription can increase the visits and now more and more websites provide RSS feeds subscription, among which most of them use the famous orange XML icon. However, majority of the users don’t know what the icon means, just like me ago, and the number of users who use the orange XML icon is still so small. So putting a XML sign on website is far from enough. But how to promote? Here I will introduce six methods.

1. Submit RSS to RSS search engine and RSS directory. This not only helps you expose your RSS, but also increases the link popularity of your website.

2. Detailed introduce the function of RSS and its usage to your visitors. Many visitors don’t know the function of RSS and even if they click the orange XML icon, they still don’t know how to subscribe to RSS feeds. So it’s necessary to give them some directions.

3. Customize the eye-catching RSS sign. You can consider making a compelling RSS sign with your sites’ own characteristics.

4. Tell to more visitors on your sites’ bulletin. Once you provide a RSS, you can release news about it on sites’ bulletin.

5. Inform by E-mail or E-magazines. If you have your own E-mail list, you can distribute the news via E-mail and tell RSS address to your clients. Your clients may consider using RSS to replace the traditional E-mail.

6. Publish the notification in blog. Noted that tell the news to your readers in blog.

Zoe, Apollo SEO Services